Project Overview – Summer Season in Asir

• Operation of 4 heritage villages and a tourism farm
• Execution of over 100 events throughout the Asir Summer Season
• Implementation of approved design proposals following authorization from the Asir Development Authority
• Construction and setup of booths, pavilions, tables, chairs, stages, and infrastructure across all destinations, with full application of the season’s visual identity on all signage and screens
• Deployment of a comprehensive communication and marketing plan, including over 40 video shoots with editing and publishing
• Full media coverage of all destinations by influencers and marketing specialists, totaling more than 45 coverage pieces
• More than 214 personnel worked on the project
• Quality, safety, and risk management plans were executed across all project phases—from installation to dismantling
• The project ran for a total of 70 days